Testimonial Casting

Over the years, we have developed a great reputation of scouring the country to find the ideal candidates to fit our clients' specific casting desires. Whether we are looking for that cute "mom next door", folks with interesting jobs, people with colds in extreme climates, women who love their deodorant, families who love Disney, astronomers, astrologers, flamenco dancers, coffee connoisseurs, extreme athletes, techies, wireless users, cat lovers, Martha Stewart wannabes, and SO so MANY more WE WILL FIND THEM!

THE PROCESS

There are many steps leading up to the actual filming/recording of a Real People/Testimonial Commercial:

Identifying the strategy.
Targeting the key consumers.
Recommending key markets.
Developing in-depth consumer insights questionnaires.
Researching, locating and screening the consumers of the product or service.
Conducting one-on-one interviews or focus groups.
Interviewing/Directing the real people at the shoot.

How does it start?

Many assignments require The REELPeople Co. to enter the project before the storyboards have been developed. Or we can review the creative idea and help develop a proposal that best suits your ultimate goal.

Clients can utilize The REELPeople Co. in many ways, from simply casting a real people commercial or conducting market research against the target market or acting as creative consultants on the project from beginning to end.

The REELPeople Co. can guide you and your team in the Real People/Testimonial process by making recommendations and suggestions in order to assure your project's success, keeping you on budget and on time! Our staff can tailor a proposal to suit your research, legal, creative and budgetary needs.

OUR INTERVIEWER

Each interview is fine-tuned to each unique situation. Kristi Comuzzi has interviewed countless thousands of folks over the years and has earned a reputation of "getting to precisely the insights clients are looking for". She has been described as a true creative partner, every step of the way... "Kristi and her team religiously and tirelessly demonstrate their knowledge of our business and time and again reap the exact information needed to make our advertising its very best."

PRODUCTION COMPANIES

The REELPeople Co. has worked with a wide array of production companies over the years. Kristi has been the REAL PEOPLE INTERVIEWER on numerous sets in order to assure the clients get fresh, spontaneous dialogue. We are happy to work in concert with the production company of your choosing or we can recommend a few favorites.

HOW DO YOU GET STARTED?

Call or Email us!
Give us the brief on your project: New product launch,Biz pitch, sales meeting, Creative pitch, etc.
We develop a proposal, timeline and estimate.
Each docu-video is produced with an experienced team of producers, camera people, sound people, editors, and our expert REAL PEOPLE Interviewer/Director Kristi Comuzzi.
Transcription Services available upon request.
Our goal is to capture your consumer in THEIR environment, eliciting spontaneous, thruthful, noncoerced responses about your product, goods, and/or services.