Consumer Insights
QUALITATIVE MARKET RESEARCH SERVICES
In addition to casting Real People/Testimonial TV, radio and print advertising, The REELPeople Company specializes in One on One Interviews (IDI's), Day in the Life-(ethnographies), and Product Placement research.
THE RECRUIT
We have a terrific team of recruiters scattered all over the U.S. While we do utilize client databases when requested, we specialize in hand picking the ideal consumer that best suits our clients purpose/study. Regardless of the recruiting method you choose, our wonderful team is unequaled in screening for the ideal participants. Additionally, we are proud to boast of a tremendous show rate on our projects! (Thanks to one of the best darn schedulers in the biz!) Many of our clients have commented that our recruits were exactly what we needed. George Tannenbaum.
MODERATOR
Kristi tailors and fine tunes each interview to each unique situation. She has interviewed countless thousands of men, women and children over the years and has earned a reputation of a being unrivaled in her keen and insightful interview skills.
"Kristi is a natural with kids. Her boundless energy and enthusiasm draws them in and her creativity inspires their own."
Owen Duggan, DM, educator/children's entertainer.
"Kristi conducted interviews that got precisely the insights we were looking for."
Monna Obrien.
She has been described as "a true partner, every step of the way."
Mark Denesuk
"Kristi and her team religiously and tirelessly demonstrate their knowledge of our business and time and again reap the exact information needed to make our advertising its very best."
Chris Kampf
HOW DO YOU GET STARTED?
- Call or Email us!
- Give us the brief on your project.
- We develop a proposal, timeline and estimate.
- Each project is produced with an experienced team of recruiters, videographer, audio technician and our expert REAL PEOPLE Interviewer/Moderator: Kristi Comuzzi.
- Transcription services available upon request.
- Our goal is to recruit your consumer to your specifications, eliciting spontaneous, thruthful, non-coerced responses about your product, goods, and/or services.
