Services

Testimonial Casting

Give us your casting specifications, the demographic details, and WE WILL FIND THEM
Our team of professional Real People Recruiters across the U.S. will hand pick your consumer to fit your spec. We will guide you step by step through the testimonial process:

• Develop in-depth consumer insights questionnaires.
• Locate, Screen, and Recruit the consumers.
• Conduct thorough, unsurpassed IDI's (one on one interviews) or focus group interviews.
• Provide on set dialogue direction to elicit real, spontaneous copy points that recreate the original interviews.

Consumer Insights

Kristi Comuzzi has been conducting qualitative interviews for over a decade. She specializes in developing in depth consumer insight projects, from IDI's to Focus Groups to Ethnographies ("Day in The Life") to help you better understand the client's consumer.

While some of these projects develop into Testimonial campaigns, the others are strictly insights based - introducing new products to key targeted consumers, gaining a better understanding of the client's service, packaged good, or to assist in developing great creative solutions.

REALPEOPLE REAL STORIES™-"Docu-Video"

Let's face it- A picture IS worth a thousand words! The impact of an authentic visual representation of the client's consumer, their lifestyle and product usage is more powerful and compelling than an array of charts and graphs.

A number of our clients have gained a NEW client with one of our REALPEOPLE REAL STORIES™ "Docu-Video"..These are indepth, comprehensive video productions.

Fully planned, produced and editied mini documentaries- the REALPEOPLE REAL STORIES™ "Docu-Video" is about your client's consumer/employees/target demographic speaking about, using, and interacting with the client's product, goods and/or service.

Each REALPEOPLE REAL STORIES™ "Docu-Video" shows a variety of consumers speaking about themselves, their lives, their interests, their daily routine, family/ career and of course, the client's product and how it fits into their lives.

AGENCY USES for The REELPeople Company's REALPEOPLE REAL STORIES™ "Docu-Video":

• New business Pitches
• New Product launch
• Client Creative Presentations
• Consumer Insights-Ethnographies, Qualitative Research
• Sales Meetings