About Us

KRISTI COMUZZI

KRISTI COMUZZI, owner of The REELPeople Company is a veteran of the advertising/marketing biz. She spent a number of years on Madison Avenue at Young & Rubicam managing and creating advertising for Kraft, Warner Lambert, PBS, Advil, and AT&T International. She moved into other areas of the advertising business working with a "Creative Think Tank" in new product ideation and brainstorming, as an Executive Producer in Commercial Production/Casting, and Moderator for qualitative research.

For the past 12 years, she has been the President and Creative Director for The REELPeople Company, which specializes in Consumer Insights Marketing and Testimonial Advertising. In a recent interview, she described her business ..."as a sort of hybrid of all the things I like about advertising... from my account management days- I was one of the few who really LOVED going to focus groups and gaining some first hand insight into my client's consumer so that we could truly help our client create meaningful, powerful messages..then my experience in developing and introducing new products was a real kick- to see my ideas come to life in an actual product- WOW!...all culminating in the commercial - the process of making an idea come to life - the pace, the energy, the coordination, all the little details that come together to make a successful campaign...oh and I love summer camp-intense, brief episodes with creative, fun people- like the projects I work on now- it always leaves you wanting to go back again!"

RECRUITING STAFF and PROCEDURES

For over 12 years, Kristi has worked with a great team of folks across the United States. Susan Avants, our "Go to Gal" for leading the recruit- and the team hand pick candidates who fit the client's casting specifications to a "T". "Hand picked" recruits as opposed to coming from an outdated impersonal database. Time and again, we have been able to keep costs down and expectations high by recruiting with this method-it increases quality without the waste of time and money on quantity.

From there, they will screen each handpicked candidate and develop in-depth screeners for either qualitative research (consumer insights) projects or for testimonial campaigns. Susan has been in the testimonial recruiting business for over 20 years and has successfully recruited some of the best "non professional talent" in over 1000 commercial productions. She is also UNSURPASSED in her ability to wrangle real people for "Man on the Street" productions. She is a true marvel according to our clients!